Privacy Policy Statement and Personal Data Collection Statement

At King Fook Jewellery Group Limited (“KFJ”, “us”) and its subsidiaries (“subsidiaries”), we strive to provide the best service possible to our customers.

One way that we do this is by using your information to provide you with convenient access to the right products and services. We also recognize that you have important expectations regarding the use of that information.

1. Our Pledge

Safeguarding your information is a matter that we take seriously. That is why we at KFJ have set forth the following principles to affirm our long-standing commitment to confidentiality. Our policies and practices with respect to the collection, use, retention, disclosure, transfer, security and access of Personal Data will be in accordance with the Personal Data (Privacy) Ordinance (Cap. 486 of the laws of Hong Kong) (“the Ordinance”) and are as set out in this Policy.

Please note that the terms of this Statement may update from time to time as we deem necessary. If there is any inconsistency or conflict between the English and Chinese versions of this Statement, the English version shall prevail.

2. Sources of collection of personal data

The types of personal data that we collect will depend on the nature of your tradings with us. We may collect personal data from you by the following channels:

a) when you register for our VIP membership;
b) when you register to use, or enter information into, any of our interactive services (for example, our on-line purchase services, blogs and forums);
c) when you register to attend any of our events;
d) when you purchase goods and services from us or use services or products offered by us; and
e) when you correspond with us.

3. Types of personal data we collect

a) account registration information, including your name, title, contact numbers (fixed-line and/or mobile), postal address and email address;
b) billing information, transaction and credit card information (if you make a purchase from us);
c) shipping information (if you make a purchase from us); and
d) records of correspondence between you and us.

4. Children

We do not use the Sites to knowingly solicit information from or market to children or young persons under the age of 18.

If you are under the age of 18, you must let your parent or guardian knows about this policy and our Terms of Use before you use the Sites and its services.

5. Use of personal data collected

We collect your personal data so that we can provide our products and services, and conduct our business. For example:

a) to provide you with various goods and services offered by us and our subsidiaries, marketing and promotional materials, event information and e-shopping items;
b) to handle and follow up service calls, enquiries and complaints;
c) to contact you regarding administrative notices and communications relevant to your use of the Website and to respond to your enquiries or requests;
d) to assist us with developments for future marketing purposes and/or joint promotion events with third parties;
e) to verify the identities of the users of the Website;
f) to obtain statistics about our users to analyze site usage in order to help its further development; and
g) to make such disclosures as required by law.

Although you are not obliged to provide the data or information as may be requested on the Website, we may not be able to provide you with our or our subsidiaries’ products and services, information, and marketing and promotional materials if you don’t.

We do not sell, rent or trade your personal data to or with third parties.

6. Disclosure of Your Personal Information

Your personal data may be disclosed by us to other persons in the circumstances described below:

a) to any third party suppliers of goods and services who have been duly authorized by us to use your personal data and who will facilitate our business. Our third party suppliers will be contractually bound to use your personal data in accordance with the terms of our service agreement with them, and all laws and regulations which apply to those third party suppliers in the territories in which they operate;
b) to our agents who will be acting on our behalf in the conduct of our business;
c) to our Group Companies so that you may be provided by us or our subsidiaries with information about products and services offered by us and/or the subsidiaries so that we and our subsidiaries may provide goods and services to each other in the conduct of our respective businesses;
d) where we need to protect and defend our rights and property;
e) where we consider we are required to do so in order to comply with applicable laws and regulations; and
f) where we deem necessary in order to maintain and improve our services.

7. Direct Marketing

If you provide us with your personal data, we may use it for direct marketing purpose. We may not use your personal data for such purpose unless we have received your consent. In this connection, please note that:

a) Your name, email address, phone number, city of residence, address, postal code, other services portfolio information, transaction pattern and behavior and demographic data held by us from time to time may be used by us in direct marketing.

b) The following classes of goods and services offered by us and our subsidiaries may be marketed using your personal data
1. Jewellery products, watches, gold products and accessories;
2. Clothes, travel and funds investment:
3. Customer services in relation to the products above;
4. Customer reward, loyalty or privilege programs, products and facilities;
5. Online shopping services relating to the matters above; and
6. Promotional/social events relating to the above matters.

If you do not wish us to use or provide to our subsidiary companies your personal data for use in direct marketing, you may exercise your opt out right at any time via email, phone or our website at no charge by us.

8. Security of personal data

Protection of your personal data collected is a priority for us. We shall always strive to ensure that your personal data will be protected against unauthorized access. We have implemented appropriate electronic and managerial measures in order to safeguard, protect and secure your personal data.

1. We hold our employees fully accountable for adhering to security standards, confidentiality policies and with applicable laws.
2. We have established high standards for protecting information regarding our customers from unauthorized alteration or destruction.

9. Access or correction of personal data

a) Under the Ordinance, you have the right to:
1. check whether we hold data about you;
2. request access to such data; and
3. request correction of such data.

b) You may make the above requests by:
i.   Customer Service Officer
    E-Commerce Department
    King Fook Jewellery Group Limited
    M/F, King Fook Building,
    30-32 Des Voeux Road C.,
    Central, Hong Kong
    Tel: (852) 2822 8524

ii. Using your Online Account you established on our websites;

c) In accordance with the terms of the Ordinance, we have the right to charge a reasonable fee for processing any data access request.

10. Disclaimer

We reserve the right to amend this policy at any time and will place any such amendments on this page. This policy is not intended to, nor does it, create any contractual rights whatsoever or any other legal rights, nor does it create any obligations on the Company in respect of any other party or on behalf of any party. Nothing in this policy shall limit the rights of data subjects under the Personal Data (Privacy) Ordinance, Chapter 486 of the Laws of HKSAR.

11. Copyright Notice

The entire content of this Website is subject to copyright with all rights reserved. You may print and/or download a hard copy of individual pages of this Website for your own personal, non-commercial use provided that you do not remove any copyright notices.

Please be informed that no hypertext links to this Website may be made without our prior written approval. In respect of any third-party Websites referred to or accessed by hypertext link through this Website approved by us, the copyright of the contents of such third-party Websites shall belong to their respective owners. You are advised to obtain the opinion of such respective owners before using and/or copying the contents of their Websites.